The Tyranny of Choice - Barry Schwartz Essay Example | Topics and Well Written Essays - 750 words

The Tyranny of Choice - Barry Schwartz - Essay Example rilliantly in his essay by first mentioning everyday choices so a clear picture is formed in the readers’ minds and then he channels the focus to his real purpose of critiquing too many choices in the education system. Schwartz begins with common examples to elaborate his point for two main reasons. First, he wants to establish familiarity among readers. They should be able to relate what Schwartz has to say. Everyone eats or knows cereal flavors and watches cable TV channels, not everyone is in college though. Second, he wants to point out that the explosion of choice is not only limited to the field of education. Be it food, fashion, entertainment or travelling, everyone has too many choices in every niche. It is not just the common examples that make the essay more agreeable, it is the common logic presented in it beautifully that makes it worth a read. Schwartz never says that choice itself is bad. A little choice is very healthy and almost essential for a healthy society. The way society has progressed showed that people were getting happier when they had two TV channels instead of one. Similarly one flavor of ice-cream will certainly bore anyone if fed every day. So the simple logic would be more choice makes people happier. But studies show (as mentioned in the essay) that people are happier when they had ‘some’ choice. David Myres, Robert E. Lance and Gregg Easterbook have conducted a study that shows a happiness decline of 5% (compared to 1974) among people despite bombarding them with so many choices (Schwartz 835-36). Another study suggests that people are less likely to purchase when they can choose from 30 flavors of jams compared to choosing from a total of six flavors (Schwartz 836). The approach of essay is also necessary to asnwers the ‘why’ behind the declining happiness. Without giving examples from everyday life early on this clarity of presentation would not have been possible. The hypothesis of Schwartz’s own investigation into

Business Plan for an Eastern European Juice Beverage (kompot) in the Research Paper

Business Plan for an Eastern European Juice Beverage (kompot) in the US - Research Paper Example American health conscious diets have been on the rise over the past twenty years. IBIS’s healthy eating index projects a 3% from about 66% in 2014 to about 69% in 2019. The healthy eating index is a â€Å"percentage of a recommended diet that an average American consumes. The percentage represents the degree that the average American adheres to the consumption guidelines set out by the US Department of Agriculture that are regularly updated every five years. The last recommended diet was released in 2010.† The current juice market is composed of 57% citrus juice, 5.1% vegetable juices, and 37.9% non-citrus juices. The rising price of citrus fruits has caused health-conscious juice consumers to explore alternative non-citrus juices. Many of these non-citrus juices, focus on decreasing the amount of sugar infused into each serving. Natural fructose is preferred by health-conscious families as opposed to corn syrup or a large quantity of cane sugar. Many of these non-citrus juices are exotic fruit based. Additionally, with the decline of the demand for carbonated drinks, the demand for juices, particularly non-citrus exotic fruit juices will rise. Therefore, if logistics, distribution, and costs are optimal, there may be room for an exotic non-citrus juice. However, the juice industry comes with many difficulties. It is positively correlated with the rise or fall of disposable income. The financial crisis of 2008 and 2009 significantly impacted the buying power of families, therefore decreased their spending on commodities, such as juice. It is unknown when the recession will take place, so it is paramount a new beverage company takes a potentially fatal macroeconomic effect into its planning. FDA regulations have also been stricter in recent years. With the passage of the Food Safety Modernization Act in 2011, the government is taking a more preventative stance than a responsive stance on importing food safe to eat. Some produce will be returned to the